James Bond ditching Martini’s for Beer!

Skyfall – James Bond

James Bond is arguably the most famous fictional character of our time. He is a super spy who has been a part of many of our culture for nearly half a century. Next year will be the 60th anniversary of his introduction to the world, after 45 books and 23 movies!

The James Bond franchise is the second most valuable film franchise in history. Bond is known worldwide for his guns, gambling, car’s and drink. The martini – shaken not stirred, has been Bond’s drink of choice. As the film series has moved beyond the original Ian Fleming novels on which almost all of them were based, it has taken on more product placements, and due to this many authentic Bond touches have been swept under the rug.

Heineken Beer

For the forthcoming James Bond film – Skyfall, the filmmakers have sold off perhaps the most famous Bond trait - his signature drink. We will also no longer hear his trademark phrase, “shaken, not stirred”.

In Skyfall, it is  rumoured a $45 million deal has been done with Heineken. So Bond is now a beer guy. Is this sitting well with you guys? Many people have been reported as not best pleased with this decision.

Do you believe this is a good idea or should it have remained the same?