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How to get a job with a PR agency

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You may have decided that you want a job in public relations (PR). Making that decision is the easy part but you may not be sure how to go about actually getting a job with a PR agency. Here are a few tips that might help you break into the industry and land your dream job.

Look the part

When you’re going for a job, it’s very important to look like you fit in. If you go to an interview in jeans and trainers, while the whole office is in smart suits, the chances are you won’t be shortlisted for the role. But the same concept can work in reverse. If you look like you blend in, the interviewer will find it easier to picture you working in the company, potentially improving your chances of getting the job. If possible, find out what the general office attire is before you attend the interview. It’s always best to dress relatively smart anyway, as it gives off an air of professionalism especially in a pr agency environment when you will be customer facing should you be successful.

Make sure you smile and have open body language during your interview and any other interaction you have with the company. Folded arms or hands in pockets creates a negative, unapproachable atmosphere so be sure to remain relaxed and at ease.

Know your stuff

The most important part of getting a job in any industry is to ensure you know what you’re talking about. There’s no point going into an interview if you have no idea about the company, the sector or the tasks you’ll be expected to do. Experience is often essential, particularly with the PR sector, but this is easy to achieve. If you are new to the industry, seek out some work experience or internships beforehand. This will allow you to broaden your knowledge, as well as make sure you definitely want to work in PR. Speak to people who are already in the industry and learn as much as you can from them.

Stand out

The PR industry is full of people eager to climb the career ladder, making it quite tough to get a job. With so many applicants for job roles, you need to stand out if you want to get ahead. That covers a number of things from having a great CV, to presenting yourself well in interviews. Your reputation can have a huge impact on the chances of landing a job so be sure to create a good public persona. If you have worked for free or stayed late, these things will reflect well on you. Getting recommendations from previous employers - particularly if they are linked to the industry - may be what it takes to set you apart from the masses. Make a name for yourself on social media so your name starts to be heard in relevant social circles. A good Twitter following and a decent blog are great ways to promote your online presence, as is LinkedIn. This is a brilliant way to showcase your contacts and previous experience that may not fit onto a CV. You can also get endorsements from contacts, further showcasing your skills.

Article written by Lauren Sutton on behalf of celebrity and digital PR agency PHA Media, based in London.

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